Saw this on Facebook earlier.

Not really sure what to make of that. There’s at least three errors I can see. Ironic, considering they’re advertising how to get better at communicating.

(PS, fun trick: I don’t see the pictures associated with the ads on Facebook any more. If you are in Firefox and right click on the pictures, click “Block images from…” and you won’t either. It’s pretty awesome)

I took this picture about a week ago. The instructions are for how to make coffee, but, as you can see, it’s missing a few steps, namely the first three.

I think it’s important to remember that people don’t just need the last few steps. They need all the steps, even if to us they seem obvious.

Just a thought.

I realize making fun of fortune cookie spelling is like taking candy from a baby, but it’s still pretty funny…I’m also a big fan of the superfluous smiley faces…

This is from a Thai place near my gym…

deliver

Thought it was kind of funny. I can’t think of a scenario where those quotation marks would be warranted. Unless they don’t actually deliver, and they are saying it for ironic effect…

I read too much into things.

Again, I apologize for the atrocious quality of the pictures on the blog, but I’m taking them all with my cellphone camera. This one was just too good not to share.
free

A few things wrong with this one. The two obvious ones are the misspelling of “Entrees” as “Entress” and the use of “2rd” as opposed to “2nd”.

My normal proofreading obsessive-compulsiveness was all over that in about three seconds, but it took me a little bit before I noticed the most glaring mistake of all.

Notice the big “Free” at the top of the coupon? Notice how they’re not actually giving away anything free? Yup.

I guess the moral of the story is that it’s not exactly the best idea to be advertising something that you aren’t going to be able to deliver on. This includes advertising a “feel” in addition to actual products and services. If your visual branding conveys something you aren’t, it’s only going to end up embarrassing.